Business Owners Are Advised To Carry Out Their Sales Activity with Etiquette


Business owners are advised to uphold good ethics in conducting their sales activities during the Brunei Salebration 2020, BSB 2020. The Department of Competition and Consumer Affairs, DCCA, Department of Economic Planning and Statistics, Ministry of Finance and Economy in its press release stressed that the department has been conducting inspections on participating stores to ensure compliance to the Sales Regulations.


The discounts for an item during sales must be based on the lowest price offered or sold in the last 30 days, before the start of BSB 2020. This includes prices and discounts that were verbally agreed upon between buyer and seller when the transaction is made. The regulations are to ensure consumers are not misled into having a false sense of saving by businesses that base their discounts on inflated ‘previous  prices’ or make false claims regarding the ‘previous  price’ prior to the sales period.


Failing to produce information to prove valid discounts or falsifying discount pricing to mislead consumers is an offense under the Consumer Protection (Fair Trading) Order and the Sales Regulations, which carries a maximum penalty of a 20 thousand dollars fine and imprisonment of 5 years.


The public is advised to be the eyes and ears in providing feedback to the DCCA if they suspect any unfair business conduct.  For complaints, the public can contact DCCA through Talian Darussalam 123, or through PenggunaBijak mobile application or email to



Source: Radio Television Brunei

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