HONG KONG, Aug. 2, 2014 /PRNewswire/ — G.H.MUMM, a brand known for glorifying iconic moments, is celebrating with Paris Saint-Germain on its first trip to Asia. The prestigious House of champagne became the official international* champagne sponsor for the legendary Paris Saint-Germain football club in 2013. The deal sees a five-year international partnership between the two iconic French brands.
The official Asia Summer Tour began with a pre-season game in Hong Kong against the local and undefeated league champion’s team, Kit Chee, on 29th July, 2014 at the Hong Kong Stadium.
G.H.MUMM celebrated the team’s arrival in the region by auctioning a G.H.MUMM Jeroboam – a global icon of victory, signed by the Paris Saint-Germain team. The event took place at the prestigious Hublot Gala dinner held at the Ritz Carlton, Hong Kong. All proceeds will go to the Hong Kong Jockey Club Football programme – a social initiative co-organised by Hong Kong Jockey Club and Kit Chee Football Club which helps the youth football development programmes in Hong Kong.
Paris Saint-Germain General Manager Jean-Claude BLANC said: "G.H.MUMM is a great symbol of victory and we are delighted with our long-term partnership with such an iconic leading House of Champagne."
Philippe GUETTAT, Chairman and CEO for G.H.MUMM House of Champagne, said: "We are delighted to be part of Paris Saint-Germain’s success and inaugural journey into Asia. Our international partnership is a natural fit for us. G.H.MUMM shares the same values of victory, and quest for excellence."
Many Asian fans are already familiar with G.H.MUMM Champagne through its successful 14-year sponsorship of Formula 1 ®. This new partnership with Paris Saint-Germain represents an exciting phase for G.H.MUMM as it continues its presence in the international scene and growth within the APEC region.
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G.H.MUMM is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, G.H.MUMM is the leading international champagne House in France and third worldwide*. G.H.MUMM Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2012. Website: http://www.ghmumm.com/
About Paris Saint-Germain
Three years ago, Paris Saint-Germain set itself the goal of becoming a global sports brand by embodying in everything it does and in all its communications the values of elegance, excellence and respect that are associated with Paris whose name its brand so proudly bears.
French champions and quarter-finalists in the UEFA Champions League during the 2014 season for the second consecutive year, the first stages of the club’s project bear witness to its aim to join the very top flight European clubs. Paris Saint-Germain is very active in the media sector, particularly through PSG TV, available on the Internet in 3 versions (French, English and Spanish), and PSG.fr published online in 8 versions which attracts a total of 15 million page views and 1,5 million one-off visitors on average per month (with over 18% from overseas). Paris Saint-Germain is the top-ranked French club on social networks with over 20 million fans and followers (club, teams and players combined).
G.H.MUMM House of Champagne – Communications Department