Launch and Re-Branding Of RBC Express Fast Food

Royal Brunei Catering, RBC's re-launched and re-branding of RBC Express Fast Food which has maintained its brand identity since 1988 as Brunei's first local halal fast food joint. In conjunction with its re-branding and re-launching, RBC Express today offered a 50 percent discount on the available menu until 10 in the evening. The new concept is attuned to the market demands of lower and medium income customers who are increasingly seeking out a fresh innovative food chain and wide variety of flavours.

The opening was officiated by Yang Berhormat Pehin Datu Lailaraja Retired Major General Dato Paduka Seri Haji Awang Halbi bin Haji Mohamad Yussof, Minister of Culture, Youth and Sports. Also present were Dato Seri Paduka Awang Haji Hisham bin Haji Mohammad Hanifah, Deputy Minister of Finance who is also the Chairman of the RBC Board of Directors, Awang Haji Noor Jusmin bin Haji Abdul Samad, Permanent Secretary at the Ministry of Culture, Youth and Sports and Awang Ahmad Husaini bin Hassan, General Manager of RBC.

Source: Radio Television Brunei

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