Local Youth Began Exploring Street Wear in Entrepreneurship (BruDirect (Brunei))

Small and Medium Enterprises (SMEs) have been identified as the main pillar in developing the country’s economy whilst also having the potential to contribute to the government’s efforts in diversifying the economy. One of the fields of entrepreneurship that has seen a notable improvement in the country is in the local branding of street wear clothing produced by our youths.

Entrepreneurship plays an important role in exploring business opportunities that can help boost the country’s economy. Starting up a business, irrespective of its size, is no easy feat. However, if real effort is put into it, it can not only provide a valuable source of income, but also become a company that could be featured in the local market.

Having this passion or interest from their schooling days, each of the vendors stated their dream of opening up a clothing business which carry their own design and branding. Since opening up their businesses, several of their products have also been ordered and shipped overseas.

In addressing the issue of unemployment, the government of His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam has identified entrepreneurship as a career field that should be given some serious thought.

To further encourage them, various forms of support and backing have been provided through a number of government agencies to further develop SMEs.

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