The Malaysia External Trade Development Corporation (Matrade) will feature South Africa as the Guest Country at the upcoming Malaysia International Halal Showcase (MIHAS) 2016.
Matrade in a statement Saturday said the African country is among 15 non-Muslim majority countries including Brazil, Bulgaria, Vietnam, Japan and the United States that will participate in the 13th edition of MIHAS.
"We are pleased to have South Africa as our Guest Country this year and confident that their participation will boost trade and investment opportunities for Malaysia and South Africa in the halal sector," said its Chief Executive Officer Datuk Dzulkifli Mahmud.
Noting that MIHAS is always working towards diversity and bringing more choices to the market, he said the potential of the halal industry had been recognised by many non-Muslims countries and they are now seeking to gain traction in the global halal market.
MIHAS 2016 is an annual event parked under the World Halal Week (WHW) 2016 and is scheduled to be held from March 30 to Apr 2 at the Kuala Lumpur Convention Centre, here.
Meanwhile, South Africa's Deputy-Head of Mission to Malaysia Vickesh P Maharaj in the same statement said South Africa is emerging as one of the leading nations in halal certification and that it has an opportunity to exchange experiences as the Guest Country at MIHAS.
The country has a vibrant halal market driven by more than 500 halal certified companies.
The halal certificates are issued by any one of the three main halal authorities in South Africa, namely the South African National Halal Authority, National Independent Halal Trust and Islamic Council of South Africa, the statement added.
MIHAS offers a trade fair showcasing local and international companies supplying various products and services such as halal consumables, non-food products and services, food packaging, Islamic investment, banking and takaful.
A total of 640 booths will be set up and over 25,000 visitors are expected to attend this year's event.