Online Businesses Has Huge Advantage and Potential in Promoting Goods

More people are becoming interested in setting-up online businesses in view of the fact that such a business sector is trending, aside from not having a need for a business premise. Realising the importance of social media in building up a business, a pet supplies entrepreneur, Anderson Lim took advantage of the platform as the best medium to promote his business throughout the country.

The dream of 22 year old Anderson Lim to own a pet supply company began after seeing the success of his parent who own Syarikat Petlink. Anderson Lim strongly holds onto the principle that the success of a company not only can enhance the economy of the enterprise but also help to achieve Wawasan Brunei 2035.

The Managing Director of Syarikat Nimanja said that the key to an entrepreneur's success in marketing products or services online is the determination in ensuring that they offer only quality products. He added that even though online businesses can be seen as having more benefits and huge potentials but without strong planning, proper strategy and lack of creativity, the results will still be unsatisfactory.

Starting out from an online business in 2016, Anderson Lim has now opened his first pet supply store in Gadong, Brunei Muara District last year and also in the Belait District this year. Nimanja is the first online pet store in the country, with more than 3-thousand 5-hundred products on sale and bringing in some 50 brands from throughout the world.

Syarikat Nimanja is one of the initiatives in response to the desire of His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam's government in further developing entrepreneurship. Aside from that, it can also generate the country's economy in line with the government's desire in diversifying the economy.

Source: Radio Television Brunei

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