6 categories were showcased at the exhibition in conjunction with the Yayasan Sultan Haji Hassanal Bolkiah Hari Raya Aidil Fitri celebration at the International Convention Centre in Berakas yesterday morning. The six categories have specific roles in marketing the products of agricultural and agrifood entrepreneurs in the country.
The Ministry of Primary Resources and Tourism Category of the Agriculture and Agrifood Department has several initiatives that support the production of local agricultural produce to fulfil domestic market and export demands. They include providing agricultural sites and basic farm infrastructure, Agriculture Business Exposure For Youths, Pilot Agricultural Project, Our Fresh Farm Produce Project and Facilitating Compliance to International Standards For Food Security. Meanwhile, a number of initiatives were implemented by the Fisheries Department to improve the aquaculture, fishing and fish processing industries. The growth of the export market is also being spurred through several programmes such as opening investments, farming contracts, certification and validation programme and bio-security programme.
The Agency Category highlights the vision and mission of Darussalam Enterprise, DARe.
Hua Ho Department Store, Supa Save Sendirian Berhad and Sim Kim Huat Trading Company Sendirian Berhad, the country's biggest supermarkets also take part in the exhibition. Supermarkets in the country also play a vital role in marketing local agriculture products.
The Catering Service Category also supports the country's agriculture and fisheries entrepreneurs in obtaining fresh supplies. Using products from local sources also helps to reduce operating costs. Royal Brunei Catering Sendirian Berhad is among the biggest catering service providers in the country. However, the Association of Brunei Hotels also plays an important role in marketing agriculture and fisheries products.
Besides supermarkets and catering services, using the contract farming platform is another way to market agriculture, agrifood and fisheries products. Several companies are and will be involved in contract farming with entrepreneurs in the mentioned industries to provide good and consistent supplies. Several companies act as Collection Service Providers. These companies involve small farmers and buy their farm produce for export.
Syarikat Ghanim International Sendirian Berhad which takes part in the Government-Linked Company Category acts as a marketing and purchasing agent for local entrepreneurs and rebrands the products for the purpose of effective export marketing.
A number of local agricultural commodities entrepreneurs shared their vision to boost the country's agricultural production.
Source: Radio Television Brunei