The Brunei Darussalam Halal Business Seminar and the Halal Expo Japan 2016 22nd -23rd November 2016 Tokyo, Japan

The Japan Halal Expo 2016 was held at Tokyo Metropolitan Industrial Trade Center Taito-kan located at the city of Asakusa, an advanced Halal area in Tokyo on the 22nd - 23rd November 2016. The expo is organized by Halal Expo Japan 2016 Organizing Committee, carrying the theme "Halal for All". 7 local companies and 1 higher education institution represented Negara Brunei Darussalam at the Halal Expo Japan 2016 facilitated by the Energy and Industry Department at The Prime Minister's Office. Among the sectors represented by these companies are the Halal food and pharmaceuticals; Islamic education; eco-tourism; Muslimah fashion; and cosmetics.

At the expo, participants were able to meet with halal business leaders and entrepreneurs in the region, develop a greater knowledge on trade of Halal products and services, and explore ways to collaborate with entrepreneurs from, not only Japan, but also international participations of the expo. Furthermore, the participants had a chance to create a customer database and conduct market research through consumer feedback on their products and services from the expo visitors, as a way to improve their marketing.

At the sidelines of the Japan Halal Expo, a Brunei Darussalam Halal Business Seminar was held on the 22nd November 2016 at the Taito Kumin Kaikan. The seminar was jointly organised by the Energy and Industry Department at the Prime Minister's Office, the Ministry of Foreign Affairs and Trade, the Japan External Trade Organisation, Economic Research Institute for ASEAN and East Asia, and the ASEAN-Japan Centre. The theme for the session was "Invest in Brunei Darussalam - Opportunities in the Halal Industry" and saw about 60 participants representing Japanese companies from various sectors, interested in Brunei Darussalam Halal Industry.

Yang Berhormat Pehin Dato (Dr) Mohammad Yasmin Umar Minister of Energy and Industry, Prime Minister's Office, Brunei Darussalam, the Guest of Honour delivered Opening Remarks at the session. Also present to deliver the Welcoming and Introductory Remarks were His Mr Excellency Shigeki Maeda, Executive Vice President of the Japan External Trade Organization (JETRO) and His Excellency Professor Hidetoshi Nishimura, President of the Economic Research Institute for ASEAN and East Asia (ERIA) respectively.

During the seminar, a representative from the Brunei Economic Development Board delivered a presentation regarding the investment and business climate in Brunei Darussalam. Representatives from MC Biotech Sdn Bhd, Simpor Pharma Sdn Bhd and Ghanim International Corporation Sdn Bhd also delivered presentation regarding the business and investment prospects in Brunei Darussalam. The objective of the seminar was to introduce the opportunities in Brunei Darussalam's Halal industry to prospective Japanese investors. It is hoped that with a deeper understanding of the Halal sector and its opportunities, a greater number of investment into Brunei Darussalam's Halal industry can be attracted from Japan. The seminar was included with a networking and one-on-one session with potential Japanese investors.

Source: Energy and Industry Department

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