Business Forum Explores AI’s Role in Business Transformation

Bandar Seri Begawan: The Universiti Brunei Darussalam School of Business and Economics (UBD SBE) hosted a Business Forum in collaboration with its Strategic Dynamics and Innovation Research Cluster and Master's students. Held on the morning of April 22nd at UBD, the forum focused on the evolving role of Artificial Intelligence (AI) in business transformation.

According to Radio Television Brunei, the event attracted over 100 participants, including industry leaders, developers, representatives from micro, small, and medium enterprises (MSMEs), private sector representatives, higher education students, and members of the public. The forum was designed to be a platform for knowledge exchange, critical discussion, and collaborative innovation. Organizers hope that the insights shared during the forum will inspire innovative thinking and contribute to the development of a technologically advanced and economically diversified nation.