Seoul: Brunei Darussalam participated in the Seoul International Travel Fair (SITF) 2025, held in Seoul, South Korea. The participation was part of the ongoing efforts by the Ministry of Primary Resources and Tourism through the Tourism Development Department to promote the travel market to South Korea.
According to Radio Television Brunei, Brunei Tourism was awarded ‘Best Event Booth’ at SITF 2025. The booth was recognized for its attractive stall designs and the overall experience and exhibition it provided. The SITF is a prominent 4-day annual tourism exhibition that attracts major players from the global tourism industry. It offers a key platform for destinations and businesses to showcase their offerings, build strategic partnerships, and enhance regional tourism collaboration.