CEA joins hands with PTT to push the Content Lab project, creating a huge soft power phenomenon. Moving forward with the launch of version 2, raising the level of Thai content to the international market.
Content Lab project to create Thai content Going further internationally, organized by the Creative Economy Agency (Public Organization) or CEA in collaboration with PTT Public Company Limited between February and September 2023 to enhance the skills in using technology for content producers. By Thailand's leading gurus in the film industry and digital content
Dr. Chakrit Pitchayakun, Director of the Creative Economy Promotion Agency (CEA), revealed that the Content Lab project is the first step and an important step in integrating cooperation from the public and private sectors. We received good cooperation from our partners in the content industry. Both inside and abroad In pushing the content industry to increase its potential To join in driving the creative economy to grow efficiently Answering the strategic needs of developing the content industry Film and series branch By creating new content and developing the potential of personnel. supplemented with an understanding of mechanisms Working throughout the system Since content development Towards marketing knowledge both domestically and internationally Including extending the work from the project to business negotiations. for production to be exported to the international market
As for the plans for the next Content Lab project, CEA will use suggestions from this year's event. Let's develop an incubation curriculum to better meet the needs of the content industry. Including expanding courses that go deep in each field, such as Script Writing for screenwriters in particular Addition of curriculum for animation groups In addition, there is also a goal to expand the project area to other provinces. To increase opportunities for content producers on a large scale Including the development of technology By connecting to the training program through the Virtual Media Lab that will be open for service in October 2023 on the 4th floor, TCDC Bangkok.
“The Content Lab project will be a platform to push "Thai content industry" to "sellable", elevating it to step into the international market From the power of creativity through Soft Power, ready to expand to international markets such as international film festivals, etc., pulling business matching activities to the International Content Market starting from the ASEAN market. and important countries in the Asian market such as China, Japan, Taiwan, etc., ”added Dr. Chakrit.
Mr. Cherdchai Boonchuchuai, Executive Vice President, Innovation and New Business, PTT Public Company Limited (PTT), said that PTT, as the main partner of the Content Lab project and the mainstay of Digital content group It has provided opportunities for content creators, students, and the general public. Have the opportunity to learn how to use technology to create works through intensive training and workshops, enhancing skills in modern technology such as Virtual Production, AR/XR, AR location base, CG, 3D Model, etc. from leading experts in various fields in the city. Thailand, ready to experience working in the country's leading XR Studio such as Supreme Studio and Land EStudio, which project participants The digital content group will develop knowledge and experience in creating works using modern technology. with quality standards equivalent to international levels Able to create works that combine Thai culture and wisdom. Ready for real business expansion by PTT. and companies in the group that has a business related to the development of technology to support the creative industries, emphasizing the soft power principle to stimulate the national economy Attracting tourists back to Thailand by PTT, ready to be a part of driving the potential of Thai youth with digital technology. Support the production of quality work and raise the competitiveness of the creative industry to international standards. To lead Thailand towards becoming a Creative Hub of the ASEAN region. and drive the country's economy to grow sustainably in the future. Ready to be a part of driving the potential of Thai youth with digital technology. Support the production of quality work and raise the competitiveness of the creative industry to international standards. To lead Thailand towards becoming a Creative Hub of the ASEAN region. and drive the country's economy to grow sustainably in the future. Ready to be a part of driving the potential of Thai youth with digital technology. Support the production of quality work and raise the co mpetitiveness of the creative industry to international standards. To lead Thailand towards becoming a Creative Hub of the ASEAN region. and drive the country's economy to grow sustainably in the future.
For those who passed the intensive training course until they passed the final round, there were 19 teams divided into 2 groups: 1. Film and Series group, 13 teams that had the opportunity to join Business Matching with studios, film camps, Produce movies and series and streaming platforms from more than 26 national and international leading camps such as WeTV, Netflix, Amazon Studios, iQIYI (Thailand), GMM Studios International Co., Ltd., GMMTV, Neramit Nang Film Company Co., Ltd., Sahamongkol Film International Co., Ltd., GDH 559 Co., Ltd., One Sam Siew Co., Ltd., BEC Studio Co., Ltd., Workpoint, Thai PBS, GroupM Motion Entertainment, The Monk Studios, etc.
2. Digital Content Group presented under the theme of 'Meaningful Travel to promote experiential tourism' with 6 teams of finalists, each team presenting their work to the committee in different fields. The team that won the first prize of 50,000 baht was LocalXplorer – an application for travel. Connecting tourists with the community Second place, prize money of 30,000 baht, goes to Sermtat | Thai VR Boxing Game – a Thai boxing art exercise game in the virtual world. With Virtual Reality technology, Thailand Culture Guide – a companion application for Muay Thai tourists. which in addition to the prize money Contestants can also bring their knowledge and experience in creating work to develop into a real business. It is also an opportunity to look for investors in the future.
For those who are interested More details can be followed at Facebook: ContentLab and the website www.cea.or.th. – Thai News Agency
Source: Thai News Agency
